Lincoln, the Good Life


Welcome to Lincoln, our star city, located in America’s heartland, right in the middle of the country, almost equidistant from California and New York. Named after our 16th president, Lincoln, it is the second most populated town in the state. Lincoln is big enough to offer the exhilarating qualities of a larger city but not big enough to forfeit the peace and security of a smaller town.

Lincoln uniquely blends friendly, safe neighborhoods, robust business centers, bustling shopping malls, great entertainment for all ages and well-rounded activities for all kinds of interests…some of the reasons why people here are so happy and proud of their heritage

Lincoln is home to the flagship institution of the University of Nebraska system. Founded in 1869, the University of Nebraska-Lincoln is the state’s only land-grant university and primary research and doctoral-degree granting institution in the city, enrolling nearly 25,000 students. A recent Gallup poll stated that the city with the best ‘well-being in all of America’ is Lincoln, Nebraska. We scored 72.8 on Gallup’s well-being index for quality of life! Naturally, we in Lincoln are proud of many endearing attributes and our rating seems to reflect that fact. Recently, Expansion Management magazine wrote that Lincoln was one of the ‘Best Places in the U.S. to Locate a Company.’ Livability 2015 named Lincoln as having one of the top 10 downtowns in the country.

The Center for Disease Control (CDC) recently ranked Lincoln as the healthiest city in the U.S. Companies have been able to reap the benefits of the active lifestyle that Lincoln residents practice. One local manufacturer reports health insurance costs at 50 percent of the national average for its industry. This is a combination of healthy workers and excellent and affordable health care providers. According to a study by Milliman & Robertson, Inc., Nebraska businesses pay among the lowest in employee-paid insurance. Lincoln also champions herself as a fiscally conservative capital of a state that operates by law with no state debt.

Lincoln’s leading industries are education, government, health care, banking and insurance, and Lincoln boasts a highly educated workforce to support these. Along with agriculture and manufacturing, Lincoln also has a growing technology sector we call the Silicon Prairie. Nebraska Innovation Campus also promises even more tech sector jobs in the future.

Identified recently by American Institute for Economic Research as the sixth best city in the U.S. for college students (among cities with 250,000–1,000,000 residents), Lincoln also caters to the young at heart and family-oriented folks. Parents magazine named Lincoln the third best city in the US for babies and the Lincoln Public Schools were ranked second in quality of education in an eight-state Midwest area.

Lincoln offers a quality of life that is hard to beat with over 6,000 acres of parks, seven recreation centers, 125 neighborhood and mini-parks, 10 public pools and an abundance of quality golf courses. Each year about one million “treks” are experienced on Lincoln’s 128 miles of hiking and biking trails. Furthermore, excellent management by Lincoln Parks and Recreation continues to prioritize and update outdoor public spaces, public art and outdoor adventure opportunities in the city. And, of course, the Husker football team continues to be a spectacle as we fill 92,000 seats and 38 skyboxes at UNL’s Memorial Stadium for every home game.

Lincoln is also the home of a 2,400-seat performing arts center, a 16,000-seat entertainment arena, a professional symphony, chamber orchestra, jazz orchestra and ballet company. Lincoln also boasts the Sheldon Memorial Art Gallery, renowned for its major collection of 20th-century American art.

This year Lincoln Today magazine celebrates it’s 25th year of highlighting stories of the place we all love and affectionately call home. Lincoln is a wonderful place to live, work, play or raise a family.  Here’s to another wonderful year.

Sriyani Tidball


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