Welcome to Lincoln Today 2020. Our annual, award-winning magazine continues to be one of the premiere lifestyle publications in the Midwest, and most of our writers, designers, photographers and advertisers have been with us since our first publication 28 years ago. 

Showcasing Lincoln’s attributes is something we do naturally, especially sharing some of the best-kept secrets about the city we all love. Talk about unexpected, right? Be willing to explore Lincoln, and with our help, you’ll discover it all.

So, here we go again, boasting of Lincoln’s extensive park system, with more than 130 individual parks connected by a 248-mile system of recreational trails. Along with the huge number of exceptional regional parks, you can go horseback riding, take your dog on a nature walk, attend a local powwow, play a round of golf or just hang out at the zoo. These outdoor adventures are all waiting for you.

We have some incredible museums, and we also have many specialized art galleries and studios where you can watch artists paint, or experience the best quilt exhibit in the world. And, if you are a music lover, this is your city. Lincoln is often referred to as the “Music City,” with venues that host a rich variety of quality performances. Pinnacle Bank Arena, the Lied Center, Pinewood Bowl, the Bourbon Theatre, the Rococo, Pla-mor Ballroom and the Zoo Bar are a few of the places that offer incredible shows and have something for everyone.

Lincoln has become a foodie’s paradise. You can get your favorite Asian cuisine, enjoy a juicy Nebraska burger with sweet potato fries or eat some of the tastiest ice cream you’ll ever find at the Dairy Store on East Campus. And, you can sample some of the locally hand-crafted beer or wine from our own vineyards just outside the city. Lincoln has it all. 

Cities similar in size generally have a much higher crime rate, making Lincoln a safe place to live, something we do not take for granted. To add to this, a recent Gallup poll determined that people living in Lincoln were “the happiest and healthiest people in the whole darn country.” 

We’re sure working on it, so it’s nice to have our efforts appreciated. We thank our advertisers for their continued support and for their part in the community contributing to our image, and we thank all of our readers, for rightfully loving Lincoln Today. We proudly present Lincoln Today 2020 and hope you like reading it as much as we have enjoyed producing it right here in Lincoln.



Sriyani Tidball


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