Live Love Lincoln

Welcome to Lincoln, Nebraska, America’s premier heartland star city… big enough to offer some of the exhilarating qualities of a larger city, but not big enough to forfeit the peace, feel, and security of a smaller town—something we prize out here on the plains.

Our Midwestern college town uniquely blends friendly, safe neighborhoods, robust business centers, bustling shopping malls, great entertainment for all ages and well-rounded activities for every unique interest… some of the reasons why people who live here are so happy.     

A recent Gallup poll stated that the city with the best ‘well-being in all of America’ is Lincoln, Nebraska. We scored 72.8 on Gallup’s well-being index for quality of life! Naturally, we in Lincoln are proud of our many endearing attributes and our rating seems to reflect that. Recently, Expansion Management magazine wrote that Lincoln was one of the ‘Best Places in the U.S. to Locate a Company.’ Livability 2015 named Lincoln as having one of the top 10 downtowns in the country.

Lincoln is home to Nebraska’s flagship school, the University of Nebraska-Lincoln. Founded in 1869, it’s the state’s only land-grant university, primary research center and doctoral-degree granting institution. Nearly 25,000 students are enrolled. Areas of excellence include materials research, electronics engineering and testing, remote sensing technology, bioinformatics, nanotechnology, plant genomics, and entrepreneurship. Lincoln also has a number of other post secondary institutions offering quality programs that integrate general education, professional skills and career-focused education. The American Institute for Economic Research (2012) identified Lincoln as the sixth best city in the U.S. for college students (among cities with 250,000–1,000,000 residents).

The economy in Lincoln is solid. Forbes Magazine rated Lincoln as the seventh best place in the U.S. for business and careers and the ninth most livable city in the U.S. It is no surprise that Lincoln’s tax burden is so low. Quality services and a 3.8 percent unemployment rate also contribute to our quality of life. In 2012, called Lincoln one of the best cities in the U.S. to find a job.

And there are healthy advantages for companies located here. The Center for Disease Control recently ranked Lincoln as the healthiest city in the U.S. and companies have been able to reap the benefits of the active lifestyle enjoyed by Lincoln’s residents. One local manufacturer reported health insurance costs at 50 percent of the national average for its industry. This is a combination of healthy workers and excellent and affordable health care providers. According to a study by Milliman & Robertson, Inc., Nebraska businesses pay among the lowest in employee-paid insurance. Lincoln also champions herself as a fiscally conservative capital of a state that operates by law with no state debt.

The quality of life in Lincoln is hard to beat! We are proud of our 6,000 acres of parks, seven recreation centers, 125 neighborhood and mini-parks, 10 public pools and our abundance of quality golf courses. Each year about one million “treks” are experienced on Lincoln’s 128 miles of hiking and biking trails. Furthermore, excellent management by Lincoln Parks and Recreation continues to prioritize and update outdoor public spaces, public art and adventure opportunities in the city. The recent addition of 6,000 seats and 38 skyboxes to UNL’s Memorial Stadium has increased the capacity from 86,000 to 92,000 reflecting once again our avid support for Husker Football.

Lincoln is home to a 2,400-seat performing arts center and a 16,000-seat entertainment arena, a professional symphony, a chamber orchestra, a jazz orchestra and a ballet company. The internationally-known Sheldon Memorial Art Gallery, renowned for its major collection of 20th century American art, is a highlight. Not to be overlooked is our state-of-the-art film center, The Ross, offering a variety of quality presentations from independent and foreign films, to classics, documentaries and experimental films for cutting edge movie aficionados.

Family-oriented Lincoln also has a soft spot for the young at heart. In 2010, Parents magazine named Lincoln the third best city in the U.S. for babies and the Lincoln Public Schools were ranked second in quality of education in an eight-state Midwest area. Lincoln proudly maintains the fourth highest percentage of graduating high school seniors in the nation.

I could go on and on…
For now, I hope you enjoy our 24th annual issue of Lincoln Today Magazine
As you can see, we simply love Lincoln.

Have a wonderful year,

Sriyani Tidball


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