Should You Join the Chamber of Commerce?  

The Answer is Yes. Here is Why.

by Brooke Zimmerman

Recognized worldwide for their advocacy and representation of local businesses, chambers offer an unparalleled depth of resources to members within their communities. Now more than ever, businesses need to utilize their local chamber for expanded growth and education. While navigating turbulent times, every member of the business community should join their local chamber, and here is why.

Credibility. What they say is true – people work with those they trust. Marketing your business as a chamber member heightens your credibility within your local community, resulting in an influx of business. Just as chambers are recognized across the globe for their support of their local economies, your association with the chamber conveys your commitment as well. 

Advocacy. Day in and day out, chambers serve as the advocate for business at the local, state and federal levels. Business leaders are not alone in their pursuit of advocacy for growth and prosperity within the community. Chamber membership offers businesses a united, impactful voice and direct access to the policy-making officials that influence business climate and economic growth. 

Connections. Chambers are connectors, providing members with valuable introductions to new customers and referral sources. In addition to offering a variety of networking opportunities throughout the year, chambers are strong in their mission of promoting their member businesses not only to one another, but to the community at large. Chamber members are provided a platform to initiate important conversations to grow their businesses. 

Education. It is crucial for members of the business community to remain appraised of local policy and development issues, while consistently expanding their own professional development. Chambers offer year-long educational opportunities and exclusive, proactive communications for members, so businesses can continue focusing on what is most important – growing their bottom line. 

Should you join your local chamber of commerce? If growing your business is important to you, the answer will always be yes. Chambers are invaluable partners for businesses, serving as an advocate, resource and connector for organizations large and small. Whether you are in the initial stages of your startup or a seasoned community business pillar, chambers have the resources and solutions you need to reach your goals and help you thrive throughout the recovery stages of our economy.   

Learn more about how the five-star accredited Lincoln Chamber of Commerce can help your business succeed by contacting Derek Feyerherm at dfeyerherm@lincoln.org. 

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